You may be surprised to know that Kevin Lee a.k.a Coach K was the former Manager of the popular “Young Jeezy” for the majority of his development and success. Even though Mr. Lee and Jeezy remain good friends, he has broadened his horizon’s by taking a plunge into the musical world by starting his own label, Emanon Musiq. This new label is moving with incredible force and plays host to the eclectic, artistic vibe of Hollyweerd, the pop sensation Muffy, and the anthem-driven Rocko with his smash hit “Tommorrow.”

Enough of about the music lesson! As you may know, Chilly-O has a quirky way of introducing fashion concepts to the people. We couldn’t help but to notice that Coach K definitely has style and fashion sensibility. He describes his style as street, couture “chef[ed]-up” with a lil’ ghetto gourmet. That principle was adopted when he played basketball at St. Augustine University in Raleigh, NC while preparing odd dishes and fine cuisine for his team-mates and coaches. So inevitably, that is where you get the nickname “Coach-K.” I have been personally knowing Mr. Lee for severally years now an it is my honor and pleasure to present to you, one of the new faces of Chilly-O, Kevin “Coach-K” Lee!

 New upcoming ad featuring Coach K in a dramatization called “Happy Wednesday.”

Shouts out to Malaki!!! 

People support us because they know we are real and accessible. Our pieces or not factory cranked by the millions or backed by corporate dollars that only want to capitalize off of something that you and I live every day, but know nothing about. Every shirt you see is a direct interpretation of the Chilly-O experience and how we live and view the world. We are philosophers and natural artists interpreting our daily living through the medium of fashion. Doesn’t get any better than that!

We run hard on the ATL scene, so it’s only expected for folks to ask, “Where the $%@*# is Chilly-O?” when they’ve noticed I’m been away. To answer everyone’s question, I’ve begun my summer travels up top circulating NY, Pittsburgh and Jersey chilling with the people that have showed us love since day one. The cool kids, BMX pros and everyday hip-hop heads that peep for us and support our efforts don’t reside in the southeast alone. They are all over and as the saying goes, “You can’t forget where you came from.” So I’m back up top for a while kicking it and riding with the people that know Chilly-O the individual, and thus wholeheartedly support Chilly-O the brand. Staying personally connected is, in my opinion, the only way that any of us can achieve bonafide success in whatever it is we are setting out to do. I’m looking forward to circulating back to the west coast and Florida later this summer to get it in with our family in those places as well. So keep checking back…the Chilly-O Travels are just beginning! Thanks to the team for holding it down. -Omar “Chilly-O” Mitchell