Chilly-O

Excerpt from Sportswear International, Talk Show Section:

Urban Renewal? The urbanwear market has experienced major changes. So what does today’s so-called ‘Urban’ customer look like? And how has he or she evolved from the urban shopper of ten years ago? We asked five business experts.

Omar Mitchell, Marketing Director, Chilly-O Clothing Brand, Atlanta, GA, USA

“[He is] The Experimenter, The Status-Seeker and The Barrier-Breaker. “Skateboarding is the new basketball.” Urban shoppers once again drive sales and new market trade, just as the did ten years ago. Sensibilities have matriculated upward, even into high street and contemporary style. The difference is, the urban shopper’s silhouette has evolved from a uniformed, predictable expression to a more multi-faceted and unpredictable one because of status seeking, information dissemination and individuality stamping. Meanwhile, the “Type A” urban consumer is having fun, hanging, creating transgressed-style all while embracing diversity and “maverickdom.” A new genesis is happening now and is especially powerful because of parallel multiculturalism. Alternative hip-hop music forms (i.e. House, Dub-Step and Electronica) will have a big impact. The positive acceptance of minorities in action sports will create intrigue and new ideals. The demise of middle class America also has an impact, retailers will continue to price high or low, no middle ground.

Matt Leviege shoots out another burly edit and takes you to class on the basics. The Sez keeps this one short, to the point and gets straight to the business on 180’s and Wall Rides. Nice 180 gap over a street, Big double tire wall ride. Peep game!

Winter Edit: Mycek&Piastun from CRIME on Vimeo.

Good Music, Good Lines, Good Edit!

Edit: Piastun

Camera: Piastun Olaf

Track: The Four Tops – “are you man enough”

Thanks to: Olaf Nefro Koziol