Chilly-O

3.3.10
CAVIAR JUNGLE Presents LET HER REIGN

A Benefit for the Adaoha Scholarship + Glenda Nicole’s Birthday Bug Out

Special Performances by:
SHYVONNE + Joya Bravo

Dope DJs on Deck:
Chad Dubz + Mista Ian Jay + Mursi Layne + Bonnie Danger

Our Gracious Hosts:
Le Faim Fanatic + LaStar Noir + Tasty Keish 99.5 Radio

Camera Crew:
King Texas

Drink Specials and Hookah Available
*Kitchen Open Until 2am*

NO COVER
Donations will accepted for the Adaoha Scholarship fund

21+

KUSH LOUNGE
191 Chrystie St. Downtown NYC

We meet in the Jungle…..

Street Style from the MAGIC Trade Show 2010

Excerpt from Sportswear International, Talk Show Section:

Urban Renewal? The urbanwear market has experienced major changes. So what does today’s so-called ‘Urban’ customer look like? And how has he or she evolved from the urban shopper of ten years ago? We asked five business experts.

Omar Mitchell, Marketing Director, Chilly-O Clothing Brand, Atlanta, GA, USA

“[He is] The Experimenter, The Status-Seeker and The Barrier-Breaker. “Skateboarding is the new basketball.” Urban shoppers once again drive sales and new market trade, just as the did ten years ago. Sensibilities have matriculated upward, even into high street and contemporary style. The difference is, the urban shopper’s silhouette has evolved from a uniformed, predictable expression to a more multi-faceted and unpredictable one because of status seeking, information dissemination and individuality stamping. Meanwhile, the “Type A” urban consumer is having fun, hanging, creating transgressed-style all while embracing diversity and “maverickdom.” A new genesis is happening now and is especially powerful because of parallel multiculturalism. Alternative hip-hop music forms (i.e. House, Dub-Step and Electronica) will have a big impact. The positive acceptance of minorities in action sports will create intrigue and new ideals. The demise of middle class America also has an impact, retailers will continue to price high or low, no middle ground.