As the infamous Goodie Mob would say, “People don’t dance no mo.”  Depending on what type of party you go to that could indeed be fact or fiction.  Me personally?   I get kinda bored with the ‘industry’ parties where everyone stands along the wall chillin and halfway speaking outside of their own social circles.  I think the best way to get to know someone new and get your networking in is to buy them a drink and scuff the floor.  But hey… that’s just the way I see it.  Which do you think is cooler?

We promised that we would drop a female edition of the Chilly-O label and guess what ladies?  You’re a “F@#king Star!  This is just a sneak peek of seven exhilarating styles that will be available only for you and for a limited time. We are going to get your Chi up for the summer so that everywhere you go within a 3 mile radius you rack up 10K in love points so you’re sittin on 100K worth of love and joy at the end of the day.

This special announcement has been brought to you courtesy of the “Hard to Get, Easy when you Know How” guys….Chilly-O!!!

ACTIVISM is only one element of the “Six Degrees of Chilly-O”. 

Some of our shirts reflect on social and socio-economic issues that have affected the communities which we come from. A sense of enlightenment has been conveyed through some of our shirts to serve broader purpose. For example, “Toy Soldiers,” even though there are small plastic army men on the shirt, the premise is “Don’t be a Toy Soldier, know what you fighting for.”

I can’t express how important it is to stay in touch and kick it with the people that have made our brand what it is.   When I first came into the game three years ago, I vowed that I wouldn’t be one of those office CEO’s that nobody knew or just seemed to be a figment of the imagination.  I think one of things that has attributed to the success of Chilly-O is our ability to remain organic and true to the culture behind our brand.  The BMX and Hip-Hop refinements are two key elements that inspired us to become an independent clothing company, so to deviate from that for the sake of ’slutting’ the line or relinquishing creative control would never be an option.

 
People support us because they know we are real and accessible.  Our pieces or not factory cranked by the millions or backed by corporate dollars that only want to capitalize off of something that you and I live every day, but know nothing about. Every shirt you see is a direct interpretation of the Chilly-O experience and how we live and view the world. We are philosophers and natural artists interpreting our daily living through the medium of fashion.  Doesn’t get any better than that!

 
We run hard on the ATL scene, so it’s only expected for folks to ask, “Where the $%@*# is Chilly-O?” when they’ve noticed I’m been away.  To answer everyone’s question, I’ve begun my summer travels up top circulating NY, Pittsburgh and Jersey chilling with the people that have showed us love since day one.  The cool kids, BMX pros and everyday hip-hop heads that peep for us and support our efforts don’t reside in the southeast alone.  They are all over and as the saying goes, “You can’t forget where you came from.”  So I’m back up top for a while kicking it and riding with the people that know Chilly-O the individual, and thus wholeheartedly support Chilly-O the brand.  Staying personally connected is, in my opinion, the only way that any of us can achieve bonafide success in whatever it is we are setting out to do.  I’m looking forward to circulating back to the west coast and Florida later this summer to get it in with our family in those places as well.  So keep checking back…the Chilly-O Travels are just beginning! Thanks to the team for holding it down.   -Omar “Chilly-O” Mitchell

 APRIL 18TH WILL BE SKATE RELATED FEATURING ART AND PHOTOGRAPHY

Although we feel bandwagon-it should be considered a disease, welcome to the new trend!  Have you noticed the growing number of clothing lines that seem to take from extreme sports but have no connection or history in them?  It’s all about the mighty dollar at the end of the day but we can’t help to be a little bothered by the lack of creativity and originality being pushed out there.  That’s not what expression through the art of fashion is all about.  Nevertheless…

Many of you may not know that the founder of Chilly-O has been a BMX rider for over 14 years.  The sport has inspired many of our designs so hopefully you’ll take pride in knowing that you’re the fan of a cool brand that says “no” to posing.  This is one of the many reason why we are proud to consider ourselves an original brand.  Finally there’s something that represents what you stand for minus the fabricated bulls****.