Chilly-O

Chilly-O Clothing debuts the highly anticipated “The 64oz Club” Collection with part two, the Holiday series. This collection is more dear to me, because this one I designed with my personal style in mind. Why 64oz? If you add the mathematical equation 6+4 it equals the number 10 and then add 1+0 which equals 1. The number one is sometimes recognized as an important number because it symbolizes birth, winning, and/or new. In the 90′s, alcohol companies used to package their beverages in a large 64oz bottle, which some community activist thought was a little excessive, primarily because they were retailed in the “ghetto.” As you may know, Chilly-O Clothing has a dichotomous nature, therefore, we took this negative 90′s relic and turned it into a positive statement in that expands on balance and a fresh start. The Japanese aesthetic is just dope! Sit back and relax as Chilly-O Clothing introduces “The 64oz Club” a group of wild bandits on the path to balance and win…Enjoy!

Style with Substance,

Chilly-O

Photo Credit: Eric Mason