Chilly-O

Once again floating around on the internet, I found a pic of Sean Malaki Griffith of YRB Magazine rockin’ the “Don’t Shoot” tee a classic. Serving currently as Director of Advertising, Buyer and Marketing Representative, Yellow Rat Bastard is a mainstay and have consistently performed in New York, Soho fashion district. Interesting enough, Malaki discovered us suspended on the pier on the side of the Hudson River during London Edge New York tradeshow with our British constituents. As I can recall the Chilly-O Clothing booth’s decor consisted of beach towels and chairs. That day I refused to let rain and thunderstorms damper our spirits, and Malaki said, ” I have to know who you are with these damn beach chairs on the Hudson!” Can’t thank him enough for debuting us to New York media and the world.